Dubai Set To Become World’s Premier Travel Destination 2022: International Visitors Count Rises To 7.1 Million.
Dubai’s objective of becoming the most visited destination in the world is on track thanks to the rapid growth in international tourist arrivals. As a destination that offers compelling value to international travelers, Dubai will continue to develop in the years ahead, said Crown Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice-President and Prime Minister of the UAE and Ruler of Dubai commended his vision for making the city of tomorrow and the world’s premier, travel, living, work destination, and property investment in Dubai.
International overnight visitors have exceeded 7.12 million in Dubai – the world’s premier travel destination, so far this year. In the first half of 2022, tourist numbers are more than 183% higher than they were before the pandemic. Dubai received about 2.5 million tourists between January and June last year. Over 8.36 million tourists were recorded in H1 2022, similar to the number in H1 2019.
Among the highest hotel occupancy rates in the world in H1 2022 was 74 percent, according to Dubai’s Department of Economy and Tourism.
In spite of unprecedented challenges and other macroeconomic factors, the emirate was able to quickly recover from the recent pandemic and reach near pre-pandemic levels in tourism.
Dubai’s Present-Day Global Appeal & Recognition: A Good Reason
In terms of tourism and travel destinations, Dubai dominates the list. In the 2022 Trip Advisor Travellers’ Choice Awards, Dubai was ranked the number one global destination.
Hotel chain Premier Inn released a report last month that listed the emirate as the top city break destination in the world.
As part of the TikTok Travel Index 2022 published by Bounce, Dubai has been rated the top destination on the popular social media platform, achieving a total view count of 81.8 billion.
TonerGiant, a UK-based company, found that Dubai’s skyline has the highest amount of likes on Instagram, ranking it as the world’s most Instagram-able city with the highest average number of likes per photo.
Top Source Countries Of International Visitors – H1
The first six months of 2022 saw 22 percent of international visitors arrive from Western Europe. A combined 34 percent of the contribution came from Mena and the Gulf Cooperation Council. The next place came to South Asia, with 16 percent of the share; and Russia, CIS, and Eastern Europe, with 11 percent.
Its wide geographical spread indicates Dubai’s strategic approach to driving traffic from a diverse range of countries and segments of visitors, reducing the risks associated with over-relying on any one region and demonstrating the triumph of destination marketing campaigns with bespoke messages delivered across specialized audiences’ platforms, said media officials.
Hotel Occupancy Rate & Revenue – H1
In the period between January and June 2022, hotel occupancy averaged 75%, just shy of the 76% recorded during pre-pandemic 2019.
H1 2022 saw an 8 percent increase in hotel rooms over H1 2021, demonstrating Dubai’s tourism market’s continued strength. Across all key metrics, the Dubai hotel property sector performed better than before the pandemic: Average daily rate, Revenue per available room, and occupied room nights.
Despite an increase in room capacity of +19 percent over the same period last year, this accomplishment is particularly noteworthy. Compared to 118,345 rooms open across 714 establishments available at the end of June 2019, Dubai’s hotel inventory at the end of June 2022 would comprise 140,778 rooms open across 773 establishments, shared officials from the media.
As of the end of the first half of the year, Dubai hotel properties had occupied 18.47million room nights, up 30.4% from the previous year, and up 18% from pre-pandemic H1 2019. Furthermore, ADRs in the first half of the year of Dh567 outperformed ADRs for H1 2021 (Dh382) and 2019 (Dh444), up 48.5% and 28.5%, respectively.
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